Brand Marketing & Design Professional w/ 20+ Years of Experience

About Me


I am a strategic and inventive marketing partner

with 20+ years of repeated success driving global brand awareness, supporting product launches, improving market share, and generating revenue through award-winning campaigns. Focus on micro-targeted, global B2B campaigns within the healthcare advertising space for oncology, infectious diseases, and diagnostics in the Biotech/Bioscience, Life Sciences, and Pharmaceutical industries.


 


My entrepreneurial spirit, strategic insights, and diverse skill set have been strengthened by my experiences owning my own business, working for a fast-paced, full-service brand marketing agency, and being a part of an in-house team for the largest biotech company in the world. As a big picture thinker who is able to execute the details, I have the unique ability to create campaigns that captivate audiences and create emotional connections with customers.


 


My deep understanding of digital tactics includes paid and organic search, programmatic and display advertising, account-based marketing, paid and organic social media marketing, and others. I am adept at working collaboratively between organizational functions, educating teams about the benefits of digital advertising, and tying metrics and KPIs to overarching business goals.

Resume

Expertise Includes



Brand Strategy, Loyalty &amp Management

Making loyal customers, advocates, even evangelists, out of target audiences.


Strategic Marketing Planning & Implementation

Devising and executing a plan to connect audiences with the right message.


Creative Campaigns

Experience designing campaigns and collateral with a global reach.


Multi-channel Marketing

A comprehensive plan including print, digital and social media channels.


Corporate & Marketing Communications

Visuals and messaging creation for internal and external audiences.

Her Approach



01 / Branding Philosophy

Branding is strategic. Marketing is tactical. Branding should both precede and underlie any marketing effort. It is not push, but pull. It is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values and attributes that clarify what a particular brand is and is not. Marketing unearths and activates buyers. Branding makes loyal customers, advocates, even evangelists, out of those who buy.


02 / Holistic Strategy

By taking the time to fully understand your product or service, your message, your audience and your competition, I am able to provide a holistic strategy that delivers results. Determining definable metrics enables accurate deliverables that are on target. Expansive product offerings in print, digital and social media facilitate a deeply effective campaign strategy that communicate your brand to the right audience in the right way.


03 / Strategic Partnering

My expertise in design and communication helps me forge a lasting strategic partnership with my clients. Educating people about the market and developing milestones for achieving long-term goals turns clients into partners and weaves smaller projects into a comprehensive plan. This approach ends up being much more effective and brings longer lasting results that can withstand the inevitable changes in the market.